To discover the uniquely stunning natural beauty of Broome and the surrounding region, including pristine beaches, red rock formations, and the rugged coastline of the Kimberley region.
To experience the Indigenous culture and history of the Yawuru, and other Kimberley Aboriginal peoples. Cultural traditions that span some 60,000 years.
To witness the famous "Staircase to the Moon", a natural phenomenon, which occurs on the full moon creating the illusion of a staircase leading up to the moon.
To experience a vibrant and diverse food scene, with a range of dining options from local seafood to international cuisine. Broome has been dubbed by some as the birthplace of fusion cuisine.
To learn about the Broome's rich history as the pearling capital of the world, and discover the mystique of the Pinctada Maxima.
To enjoy the beautiful and iconic Cable Beach, which is known for its stunning sunsets and camel rides along the shore. Best enjoyed in the tropical warmth while southern Australia is shivering through winter.
To relax and unwind in the laid-back atmosphere of Broome, and enjoy the warm, tropical climate and relaxed way of life.
To visit the most unique Chinatown precinct in the world.
To use Broome as a base to access the wilderness of the greater Kimberley region.
To experience Australia’s 4th time zone “Broome-time”
Tips for Planning a Successful Visit
Broome is showing no signs of losing its popularity as a popular holiday destination for Australians. As we head into the 2023 season it looks likely that Australian visitors to Broome will be alongside international visitors as the world continues to open up from its Covid-induced hibernation. Many tours and hospitality managers are reporting strong forward bookings for the 2023 season. Broome by all measures looks set to be hosting record numbers of visitors this year. This is creating a situation where the visitor needs to do some forward planning to ensure they have the best experience possible. The SoBroome Concierge has compiled the following tips to ensure you have the best Broome experience possible.
Book everything in advance.
Broome like many other regional destinations is dependent on seasonal staff. While it's great to be spontaneous, you can avoid the disappointment of missing out on things you want to experience by booking in advance. The concierge suggests you apply this advanced planning and booking to everything you want to do, from accommodation to tours to dining out. The more you can book in advance the less disappointed you will be.
Be strategic about when you holiday in Broome.
While there is something wonderful to experience in Broome all year round, there are different things to experience at different times of the year. During the wet season, nature is at its most vibrant and we have amazing electrical storms. During the dry season, people from southern Australia are looking for their winter escapes to warmer climates and Broome experiences its peak visitor season. The colder the Australian winter, the more people are inclined to escape to Broome. It's easier to take a spontaneous trip to Broome during the wet season or at the beginning or end of the peak visitor season. If you want to visit Broome during the peak season you need to ensure you book well in advance.
Consider where you want to stay in Broome
Broome is situated on a Peninsula that runs north/south, on the west side of the Broome Peninsula is the world-famous Cable Beach with its 22 km of pristine white sands and on the east side is Roebuck Bay, historic Chinatown and the Town Beach precinct. The east side of the Peninsula is the historic heart and soul of Broome. During the peak season the accommodation properties on the west side of the peninsula have been booked out further in advance than those of the east side. People escaping southern winters tend to book close to that famous beach and book a long way in advance. Find Accommodation Properties.
Plan around key dates.
There are certain dates in Broome that are busier than others even in the peak season. The two big events that usually see Broome booked out well in advance are the Broome Cup (early August) then Shinju Matsuri Festival (late August/early September). School holidays are the other dates that can have an impact on how busy Broome is. If you don’t have children then it might be worth avoiding holidaying in Broome during the school holidays.
You can find the all key dates for Broome here.
Use the SoBroome Trip Planner
If you’re planning a trip to Broome you can use our Trip Planner to help you plan the best holiday possible. As you browse through our site, you’ll notice that most things have an “Add to Trip” button. Add anything that interests you, tours you want to do, the accommodation you’d like to stay at, cafés you’d like to eat at, etc. As you add things to your trip, we’ll arrange them for you and create a personalised itinerary that can be shared with your friends on social media for feedback. Go to the Trip Planner.
The Iconic Experiences
Here are some iconic experiences we recommend you lock in early.
So plan ahead, enjoy the experience, and we'll see you in Broome.